6 Brilliant Recruitment Marketing Campaigns

Candidates wish to feel connected to your brand and employment sense that companies comprehend them as people. So how can companies stand out from the crowd? Employers should be proactive in their technique to bring in candidates, and recruitment marketing is the service

Recruitment marketing is a fairly new way to bring in candidates, both passive and active, to your business. It involves adopting the exact same principals and strategies used by marketing to attract candidates and increase brand awareness. Some examples of marketing practises now being made use of by HR teams include: list building, SEO, guerrilla marketing, social advertising, personalised candidate journey and material creation.

According to SHRM, employment business that incorporate recruitment marketing into their hiring method can produce three times more applicant leads than those who do not — leading a 100% greater close rate on candidates. Additionally, recent research study by Allegis found that running a recruitment marketing project can conserve companies approximately 40% on overall skill expenses. On top of these cost savings, recruitment marketing improves company brand and brings in an estimated 50% more qualified candidates.

It’s exceptional to see how a deep understanding of your candidates can cause projects that motivate them to take action. We have actually assembled a list of six of our favourite creative recruitment projects that you can take inspiration from for your next recruitment marketing project. These projects pushed the boundaries of standard job ads, employment and for numerous, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World’s Greatest Salesperson

To engage and work with the most experienced salesmen in business, Ogilvy, employment among the worlds most popular marketing firms, ran a creative recruitment campaign to discover ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks advertising in combination with their YouTube channel. Here they invited the possible candidates to film themselves offering a brick. The reward? A three month paid internship with Ogilvy and the opportunity to pitch at the Cannes Lions International Advertising Festival.

A terrific benefit to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to thousands of people.Contests are a standard technique of recruitment marketing campaigns.

They are a fantastic way to bring in enthusiastic candidates along with acting as an initial screening test. Companies may ask prospects to resolve puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive method to recruitment marketing is Google’s 2004 puzzling billboard. This marketing project was an excellent success for Google and earned high praise online within mathematical and engineering online forums — even before Google was referred to as the brains behind the operation.

The signboard, placed in Silicon Valley, presented a complex mathematical formula to passers-by and challenged those who believed they were wise sufficient to fix it. Once solved, the equation exposed a website URL (www.7427466391.com) that the solver must go to.

Those smart adequate to solve the billboard puzzle were given one final puzzle once on the website.

Successful candidates received the message:
«Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we’re happy you’re here. Something we learned while building Google is that it’s easier to discover what you’re looking for if it comes looking for you. What we’re searching for are the finest engineers on the planet. And here you are.»

The signboard was an interesting method to draw in some of the smartest minds to Google. Google grouped this prospect pool into passionate ‘problem solvers’ — a highly prestigious skill at google.

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IKEA: Assemble Your Future

Upon opening a new shop in Australia, employment IKEA had the task of working with 100 staff members. To fill this high variety of positions, they had to think big. IKEA’s outside package thinking led to a fantastic «inside the box» service.

IKEA chose to target those who they understood currently enjoyed IKEA by putting ‘career instructions’ inside the box of IKEA items for clients to discover upon opening their item. The instructions mirrored their popular assembly guidelines, instructing clients on how to «assemble your future».

The project was a substantial success, and customers loved it. Countless clients applied, and IKEA employed 280

workers who admired the IKEA brand name. The reason for the success of the project was not just down to its imagination however likewise since it spoke with IKEA’s existing brand name ambassadors, their customers. Many recruitment messages can get lost in the noise online and in-store. The delivery of this recruitment project effectively gotten in touch with prospects in a personalised way, in their own homes simply as they’re concentrated on assembling their new furnishings.

Volkswagen: A Surprise Message

When Volkswagen had to work with talented mechanics, they carefully thought about where this target audience hung out so that they could communicate their recruitment message effectively.

Volkswagen selected an obvious but unusual placement, the undercarriage of cars in need of repair work. Volkswagen deliberately dispersed faulty cars with the message concealed underneath to service centres across Germany in anticipation of bring in experienced workers.

Volkswagens project was an excellent success, and they hired many competent mechanics while authenticating themselves as an ingenious and enjoyable brand name.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were wanting to draw in ambitious trainees to their business. They reached students by going to the one location ensured to have students around, campuses at numerous Swiss universities.

McKinsey delivered pencils with comically lengthened erasers. Printed on the side of the pencil was a message that checked out «We’re trying to find trainees who aren’t pleased with just any option. www.McKinsey.ch.»

The campaign’s aim was to pre-filter applicants by attracting those that aren’t satisfied with just any option and wonder innovators. The pencil twisted the rules of marketing, and it’s simple message resonated with many, leading to premium graduate employs at McKinsey.

Just like this pencil, recruitment marketing campaigns do not have to be costly, and business can say a lot in just an easy declaration.

Marriott: A Personalised Careers Page

Marriott is an excellent example of companies doing recruitment marketing the proper way. Their careers page has 1.2 million likes, and they publish content two times a day — in some cases more. They share material that possible staff members can connect to and feel motivated by, such as specific workers accomplishments, days in the life of an employee and basic day to day updates from throughout the Marriott network.

Marriott wishes to convey a sense of personalisation with their careers page so that possible workers can build a genuine connection with the brand name. They accomplish this by permitting named staff members to answer any questions on the professions page from the business profile. Marriot also provides a chat service to those seeking to learn more about life at the business and suggestions on how they can successfully obtain a position.

Marriotts strategy shows you don’t require remarkable out of the box believing to get in touch with prospects. There are a myriad of ways your organization can approach your recruitment campaign. Marriott’s strategy is basic, and any company can emulate this method and achieve the exact same success. Have a designated place where you share insights on life at your business and most notably, listen to potential prospects and react to their immediately and effectively.

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Step 1: A fantastic recruitment marketing Campaign. Step 2? Occupop!

We can assist you evaluate applicants, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will make sure that your prospects have the very best experience possible and you have time to concentrate on what matters, your individuals. Learn more about us here.