12 Creative Recruitment Campaign Ideas To Inspire You

A terrific recruitment project idea can significantly improve a brand name’s appearance in the skill market. And the excellent news is that it doesn’t always require an insane budget plan!

Now is the time to inject some creativity and fun into your recruitment projects and shake up those dull, tired recruitment strategies that typically begin with posting on job boards (boring).

When your skill team begins producing original, appealing campaign ideas that tie into and strengthen your overall recruitment technique, you’ll quickly discover how to draw in the best and brightest candidates.

TL; DR — Key Takeaways

— Creative recruitment projects are everything about developing fun and appealing methods to draw in great prospects to your brand name and make a larger effect on applicants.

Examples include recruitment through a dating app, using a mysterious code to break, hosting meet-ups, or employing the help of an immersive virtual trip.

— You can develop creative concepts for your recruitment project by assessing the concerns your talent group has now, researching how other companies hook applicants, or brainstorming originalities with your group.

— Three examples of companies believing outside package consist of IKEA’s 3D-printed meatball project, Volvo’s S90 design vehicle that interviews its own professionals, and an actually fun one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so keep reading).

— After releasing your campaign, produce abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent group can pick from our library of over 150 test templates to enhance and automate your employing process.

What is an innovative recruitment project?

Recruiters or skill acquisition groups that utilize original recruitment project concepts, such as video games, crack-the-code tests, AI recruitment bots, or video material, link directly with the hearts and minds of their target audience.

How do you understand if your company is using imaginative concepts in your technique?

Well, has the talent team been utilizing the same recruitment marketing approach for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the exact same conventional strategies that everybody else utilizes, there’s no chance your brand will stand apart in the crowd.

When companies engage with prospects in a thoughtful, impactful way with their recruitment marketing, they’re more most likely to bring in the certified people they’re searching for. Now, here’s how your group can begin doing things in a different way.

How do business consider innovative recruitment campaigns?

It’s not too complex. Let’s stroll through the steps for creating successful, initial recruitment marketing.

Step 1: Identify your team’s most significant blockers in acquiring top talent.

Step 2: Next, brainstorm ideas or techniques to get rid of those obstacles. Here are some tips:

— Get inspiration from other business already considering of the box.
— Put yourself in the shoes of your target market and think about methods to interact with them in a style and tone that will attract them, such as an animated video.
— Reach out to coworkers to gather ideas from a diverse group.
— Consider what your company values extremely in its current staff members.

Step 3: Bring all your concepts together and produce your recruitment campaign strategy, consisting of the channels you’ll utilize to publish it, such as social media and your professions site.

Step 4: Review your campaign cost and guarantee you have the spending plan you need, or change your strategy appropriately (keeping in the good things your target market likes).

Step 5: Launch your project and hope your job advert and other project aspects get widespread national, international, (and even viral!) attention.

Do we require to contract out customized parts of our recruitment campaigns?

Possibly. We understand that not all business have the resources to pull off every aspect of a creative job in-house. Because case, you might need to contract out specific components to an agency, such as:

— Designing social media or other digital ads
— Creating a video (that does not appear like your nephew took your cellphone).
— Creating a complex video game or unpopular equation as a recruitment test

Ok, now for the fun things.

To help you win on this brand-new path, we’ve gathered some really ingenious recruiting ideas listed below. Companies that developed some initial or inventive attention grabbers to reel in terrific candidates.

12 creative and inspiring recruiting campaign examples

Let’s face it, many organizations require a recruitment procedure makeover. Especially if they want to attract young, competent prospects (and the business’s employer brand name is as interesting them as a 1970s film).

The following companies (the majority of which you have actually most likely become aware of) also needed some fresh concepts for their recruitment marketing to jazz up their outdated image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate varieties of junior staff for white-collar work environments.
Recruitment technique: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, ads, referrals.
Their most original project concept was definitely their US zombie recruitment video-a Walking Dead-themed recruitment ad that ran during the show’s season ending. It might not have included at any big international advertising celebration, but it sure got individuals talking. And that’s what you desire.

2. British Army — New Recruits Campaign

Problem: Recruiting soldiers for unsafe professions like the army is ending up being harder.
Recruitment method: Using pop-culture recommendations to attract a vast array of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This campaign is unique since it utilizes the principles of excellent advertising or copywriting by attracting what is essential to its specific target audience-communicating about their values and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is currently extremely undervalued and is likewise experiencing a rapid increase in demand post-pandemic.
Recruitment method: Using psychological and aspirational messaging to draw in individuals whose values align with the business’s purpose.
Tactics: Advertising campaign across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a job that is generally exceptionally under-appreciated definitely needs some extra imaginative juice. Home Instead chose to employ the services of a professional agency for this project to revitalize their brand name and hook exactly the best kind of individuals.

The agency developed very emotive recruiting videos for this specific niche industry, which 100% hit the mark with their «can’t assist however care» target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career destination, and filling tech and digital jobs was a difficult job.
Recruitment strategy: Using a significant technology pattern to sign up with the conversation and increase their awareness in the tech talent circles.
Tactics: An experimental recruitment project utilizing 3D-printed meatballs.
Now, this is a truly initial campaign run by the Swedish furniture maker IKEA. To bring in skill that considers of package, they welcomed potential candidates for an interview over a meal of meatballs.

But not their conventional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor shortages in hospitality post-Covid.
Recruitment technique: Targeting jobless, underemployed, and ready-to-work prospects wanting to begin their careers in hospitality by highlighting real-life examples of upward mobility.
Tactics: National advertising campaign covering social networks, digital screen ads, radio, and press protection.
These guys are helping to fill a significant pandemic-driven work gap. In the US alone, the Bureau of Labor Statistics shared this mind-blowing figure:

The industry has actually regained 6.9 million tasks considering that April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their campaign makes prospective newcomers aware of the vast range of benefits available with a profession in hospitality and uses reviews from existing workers to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, meant attempting to attract 1,000 new employees over 12 months.
Recruitment method: Doubledown on promoting the ‘work from anywhere’ policy to draw in tech talents who wish to work from another location.
Tactics: A physical recruitment drive in a top quality Van

This one’s certainly another imaginative recruitment campaign that the software application business, Atlassian, released recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their novel concept lined up well with their work-from-home policy that they were also ‘driving home’. And ideally, their innovative thinking has helped them fulfill their Australian and global intake objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment procedure and absence of gender variety.
Recruitment strategy: Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment process

This campaign hit at the heart of the ongoing concern of gender equality in mining. Global mining giant BHP recently ran an effective, global-first (for BHP) initiative to help in reducing employing predispositions by revitalizing their outdated recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying team shortages post-Covid
Recruitment method: Targeting a really particular skill sector — empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another campaign that’s considering of package. After stumbling upon a remarkable market insight that «around 78% of British parents aged 45 and over want to take on a new difficulty once their kids fly the nest», EasyJet crafted a recruitment project targeting this specific skill pool.

Filling the crew shortages with candidates who are over 45, whose kids have finally flown the nest, and who are now trying to find a new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment technique: Grabbing audience attention at a distinguished worldwide motor program and the brand name as an emerging hub for automobile software engineering.
Tactics: Event PR

Now that’s turning your average recruitment campaign strategy on its head for sure! The group incorporated AI into the automobile’s pedestrian speech technology and car connect system to check the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive prospects.
Recruitment method: Using an ingenious, gamified technique to engage passive candidates & offering a totally free present.
Tactics: Skills test was promoted on social networks platforms

Our sister company, Toggl Track, wished to employ an SEO manager and thought of a fun campaign that ‘d be a win-win circumstance for all. We developed a skills test difficulty and promoted it across social networks, offering a complimentary t-shirt to applicants who attained high ratings.

Reaching passive candidates while getting the word out about our brand to other gifted workers worldwide-it doesn’t get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to draw in Millennials and referall.us Gen-Zers.
Recruitment method: Activating a new disruptive employer brand to draw in graduates.
Tactics: Campus recruitment with an experiential VR tour, professions page overhaul, video series, redeveloping all in-store and campus recruiting visual possessions

Walmart’s massive talent acquisition project was developed by Nexus and helped offer the brand a much-needed facelift (because the retailer might not have actually been top of lots of candidates’ favorite company lists).

12. Lowe’s Canada Recruitment Campaign

What is the project trying to achieve?

Problem: Attracting young employees in the midst of a labor scarcity.
Recruitment method: Tapping into a growing interest among youths in home remodelling and crafting a compelling worth proposition to set themselves apart from other employers.
Tactics: An exhibit, The Hall of Fail, that presents remodelling fails recreated as works of art, out-of-home, web, and social networks content

Intending to recruit some 5,000 people in a year in the middle of remarkable labor scarcities, Lowe’s Canada was dealing with the huge difficulty of drawing in younger workers. Partnering with a creative firm, the brand name developed a recruitment project focusing on chances for development and knowing within its network.

They have also discovered that 88% of Gen Z trainees wish to work for employers who provide them access to training and growth opportunities.

Training is a top priority for us, so we make certain to use comprehensive training to everyone who joins our teams. Operating in among our stores is a fantastic opportunity for individuals to gain understanding that will benefit them all their lives.

Inspired by this insight, the brand released a project and exhibition that constructs on the desire to find out by revealing engaging examples of remodelling failures that youths can avoid by working and finding out at one of the brand name’s shops. Each of the displays had a QR code for applying directly for the different open positions.

Thinking of your next initial recruitment campaign strategy?

We hope this list has actually got you buzzing about your next recruitment project and how you can match those ingenious companies to approach candidates.

Whatever the role, from getting up the very best engineers to roping in the world’s biggest salespersons, your recruitment marketing efforts make certain to strike their hearts and minds if you utilize your imagination!

One easy method to add sparkle to your next recruitment project while making it fun and engaging for you and possible applicants is to begin with skills tests. And, no, you don’t need to produce tests from scratch. Our test library is brimming with role-specific questions established by the experts.

Say goodbye to unsuitable candidates and the hours lost screening CVs. Create a totally free Toggl Hire account today to see just how basic, enjoyable, and reasonable hiring can be.

Juste loves investigating through writing. A copywriter by trade, she spent the last 10 years in start-ups, telling stories and building marketing teams. She operates at Toggl Hire and writes about how companies can recruit really excellent people.