12 Creative Recruitment Campaign Ideas To Inspire You

A fantastic recruitment project idea can significantly enhance a brand name’s appearance in the skill market. And the excellent news is that it does not constantly need a crazy budget plan!

Now is the time to inject some imagination and enjoyable into your recruitment projects and shock those dull, worn-out recruitment tactics that generally start with publishing on task boards (boring).

When your skill team begins creating original, interesting campaign concepts that connect into and strengthen your total recruitment strategy, you’ll rapidly discover how to bring in the very best and brightest prospects.

TL; DR — Key Takeaways

— Creative recruitment projects are all about developing fun and interesting methods to attract great prospects to your brand name and make a larger influence on applicants.

Examples consist of recruitment by means of a dating app, using a strange code to crack, hosting meet-ups, or employing the aid of an immersive virtual tour.

— You can develop imaginative ideas for your recruitment project by examining the issues your talent team has now, researching how other companies hook applicants, or conceptualizing originalities with your team.

— Three examples of companies believing outside the box include IKEA’s 3D-printed meatball campaign, Volvo’s S90 design automobile that interviews its own specialists, employment and a truly enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so continue reading).

— After introducing your project, develop skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill team can pick from our library of over 150 test templates to streamline and automate your employing procedure.

What is an innovative recruitment project?

Recruiters or talent acquisition groups that utilize initial recruitment campaign concepts, such as video games, crack-the-code tests, AI recruitment bots, or video content, link straight with the hearts and minds of their target audience.

How do you understand if your company is utilizing creative concepts in your technique?

Well, employment has the talent team been utilizing the exact same recruitment marketing method for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the same standard strategies that everybody else utilizes, there’s no method your brand name will stick out in the crowd.

When business connect with prospects in a thoughtful, impactful way with their recruitment marketing, they’re most likely to bring in the qualified people they’re searching for. Now, here’s how your group can start doing things in a different way.

How do companies believe of imaginative recruitment projects?

It’s not too complex. Let’s stroll through the actions for producing effective, original recruitment marketing.

Step 1: Identify your group’s greatest blockers in getting leading skill.

Step 2: Next, brainstorm concepts or strategies to get rid of those challenges. Here are some pointers:

— Get motivation from other companies currently believing out of package.
— Put yourself in the shoes of your target market and think about ways to communicate with them in a design and tone that will interest them, such as an animated video.
— Connect to colleagues to gather ideas from a diverse group.
— Consider what your company values extremely in its existing employees.

Step 3: Bring all your concepts together and produce your recruitment campaign strategy, consisting of the channels you’ll use to release it, such as social networks and your professions site.

Step 4: Review your campaign expense and guarantee you have the budget you need, or change your strategy appropriately (keeping in the good stuff your target market likes).

Step 5: Launch your campaign and hope your job advert and other campaign aspects get widespread national, worldwide, (or even viral!) attention.

Do we need to contract out specific parts of our recruitment campaigns?

Possibly. We understand that not all companies have the resources to manage every element of an imaginative project in-house. Because case, you might need to outsource particular components to a company, such as:

— Designing social media or other digital advertisements
— Creating a video (that doesn’t look like your nephew stole your smart phone).
— Creating a complex video game or nerdy formula as a recruitment test

Ok, now for the fun stuff.

To help you win on this brand-new course, we’ve pulled together some genuinely ingenious recruiting concepts below. Companies that created some initial or inventive attention grabbers to reel in excellent candidates.

12 creative and motivating recruiting campaign examples

Let’s face it, numerous organizations need a recruitment procedure makeover. Especially if they desire to bring in young, certified prospects (and the business’s employer brand name is as interesting them as a 1970s film).

The following companies (the majority of which you’ve most likely heard of) likewise needed some fresh ideas for their recruitment marketing to jazz up their out-of-date image-and they all was successful.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate varieties of junior personnel for white-collar offices.
Recruitment technique: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, employment internships, social media, advertisements, recommendations.
Their most original campaign idea was absolutely their US zombie recruitment video-a Walking Dead-themed recruitment ad that ran throughout the program’s season finale. It may not have featured at any huge global advertising celebration, but it sure got individuals talking. Which’s what you want.

2. British Army — New Recruits Campaign

Problem: Recruiting soldiers for hazardous professions like the army is becoming more difficult.
Recruitment strategy: Using pop-culture referrals to attract a large range of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This campaign is special because it uses the principles of excellent marketing or copywriting by interesting what’s essential to its particular target audience-communicating about their worths and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is presently extremely underestimated and is likewise experiencing a fast boost in need post-pandemic.
Recruitment technique: Using emotional and aspirational messaging to bring in individuals whose worths align with the business’s function.
Tactics: Ad campaign throughout TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a task that is typically incredibly under-appreciated certainly needs some additional imaginative juice. Home Instead decided to employ the services of a professional agency for this campaign to refresh their brand and hook precisely the best kind of people.

The firm produced incredibly emotive recruiting videos for this niche industry, which 100% hit the mark with their «can’t assist but care» target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession destination, and filling tech and digital tasks was a difficult job.
Recruitment strategy: Using a significant innovation pattern to sign up with the discussion and enhance their awareness in the tech skill circles.
Tactics: A speculative recruitment project utilizing 3D-printed meatballs.
Now, this is a really initial campaign run by the Swedish furnishings producer IKEA. To draw in talent that thinks out of package, they welcomed potential prospects for an interview over a meal of meatballs.

But not their standard Swedish meatballs … these are 3D-printed meatballs, supporting their drive for employment more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor scarcities in hospitality post-Covid.
Recruitment strategy: Targeting jobless, underemployed, and ready-to-work prospects seeking to begin their careers in hospitality by highlighting real-life examples of upward movement.
Tactics: National advertising campaign covering social networks, digital display screen ads, radio, and press coverage.
These guys are helping to fill a significant pandemic-driven work gap. In the US alone, the Bureau of Labor Statistics shared this mind-blowing statistic:

The industry has actually restored 6.9 million tasks given that April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their campaign makes possible newcomers mindful of the vast variety of benefits available with a profession in hospitality and utilizes testimonials from existing employees to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, meant trying to bring in 1,000 brand-new employees over 12 months.
Recruitment method: Doubledown on promoting the ‘work from anywhere’ policy to draw in tech skills who want to work from another location.
Tactics: A physical recruitment drive in a branded Van

This one’s certainly another creative recruitment campaign that the software application company, Atlassian, released recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment roadway trip.

Their unique idea lined up well with their work-from-home policy that they were likewise ‘driving home’. And hopefully, their innovative thinking has helped them meet their Australian and global intake goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment process and lack of gender variety.
Recruitment technique: Building a transgender and gender-diverse talent swimming pool.
Tactics: Updated recruitment process

This project hit at the heart of the ongoing issue of gender equality in mining. Global mining giant BHP recently ran a successful, global-first (for BHP) initiative to assist decrease working with biases by revitalizing their outdated recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying crew scarcities post-Covid
Recruitment technique: Targeting a really particular skill section — empty nesters and over-45’s.
Tactics: Marketing campaign

Now, this is another campaign that’s thinking out of package. After encountering an interesting market insight that «around 78% of British moms and dads aged 45 and over wish to take on a new difficulty once their kids fly the nest», EasyJet crafted a recruitment campaign targeting this particular skill pool.

Filling the crew scarcities with prospects who are over 45, whose kids have finally flown the nest, and who are now looking for a brand-new profession adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment technique: Grabbing audience attention at a prominent international motor show and developing the brand name as an emerging center for automobile software engineering.
Tactics: Event PR

Now that’s turning your average recruitment project method on its head for sure! The team integrated AI into the cars and truck’s pedestrian speech technology and automobile link system to check the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive prospects.
Recruitment strategy: Using an ingenious, gamified approach to engage passive prospects & using a totally free gift.
Tactics: Skills test was marketed on social media platforms

Our sibling business, Toggl Track, wanted to employ an SEO supervisor and thought of an enjoyable project that ‘d be a win-win situation for all. We produced a skills test obstacle and employment advertised it throughout social media, using a totally free tee shirt to candidates who accomplished high ratings.

Reaching passive candidates while spreading the word about our brand name to other skilled employees worldwide-it does not improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment strategy: Activating a employer brand name to bring in graduates.
Tactics: Campus recruitment with an experiential VR tour, professions page overhaul, video series, redeveloping all in-store and campus recruiting visual possessions

Walmart’s huge talent acquisition campaign was developed by Nexus and assisted give the brand name a much-needed facelift (since the retailer may not have been top of numerous prospects’ favorite employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign trying to attain?

Problem: Attracting young recruits in the middle of a labor scarcity.
Recruitment technique: Taking advantage of a growing interest among youths in home remodelling and crafting an engaging value proposal to set themselves apart from other companies.
Tactics: An exhibition, The Hall of Fail, that provides remodelling fails recreated as artworks, out-of-home, web, and social media material

Intending to hire some 5,000 individuals in a year amidst exceptional labor lacks, Lowe’s Canada was facing the huge challenge of drawing in younger employees. Partnering with a creative company, the brand designed a recruitment project focusing on opportunities for development and knowing within its network.

They have also discovered that 88% of Gen Z trainees desire to work for employers who provide access to training and development chances.

Training is a concern for us, so we make sure to use detailed training to everyone who joins our groups. Working in among our shops is a terrific opportunity for individuals to get knowledge that will benefit them all their lives.

Inspired by this insight, the brand introduced a campaign and exhibit that constructs on the desire to discover by showing compelling examples of remodelling failures that young people can avoid by working and discovering at one of the brand name’s stores. Each of the exhibitions had a QR code for applying directly for the various employment opportunities.

Thinking about your next initial recruitment project strategy?

We hope this list has actually got you buzzing about your next recruitment campaign and how you can match those ingenious companies to approach prospects.

Whatever the function, from grabbing up the very best engineers to roping worldwide’s biggest salesmen, employment your recruitment marketing efforts make sure to hit their hearts and minds if you utilize your imagination!

One simple method to add sparkle to your next recruitment project while making it fun and engaging for you and possible candidates is to begin with skills tests. And, no, you don’t have to develop tests from scratch. Our test library is teeming with role-specific questions developed by the specialists.

Say goodbye to unsuitable candidates and the hours lost screening CVs. Create a free Toggl Hire account today to see just how basic, enjoyable, and employment fair hiring can be.

Juste loves examining through writing. A copywriter by trade, she invested the last 10 years in startups, informing stories and building marketing groups. She operates at Toggl Hire and discusses how businesses can recruit actually great people.